MARKETPLACE STRATEGIST: THE ENTREPRENEURIAL CULTURE

Copyright © 2012, Marketplace Strategist. All rights reserved.

It was a sunny day precisely 8th November 2012 on my voyage back to Lagos (aka Eko O ni baje & Lasgidi) from tin city of Jos after facilitating a Business Empowerment Summit that I found myself in an awkward experience. Right from Nasarawa State to Lokoja – the transit stopover I was pressed with stomach upset to the extent of almost defecating on my trouser but that never came to reality and the atmosphere in the Bus was not messed up by my experience… I mean the air was not polluted (according to the Nigeria context). With immediate alacrity I took to my heel to locate a restroom when we eventually got to the stopover point in Lokoja, though there was price tag of a token N50 for customers to make use of the facility. Suddenly relief came my way with just N50, by the way I met scores of customers such as myself.

But something quickly came to my mind, “FOR EVERY PROBLEM YOU SOLVE THERE IS A PRICE TAG”.
Now my problem of stomach upset was solved and there was a fair exchange where I the client was made happier and the service provider was made wealthier. You can imagine multiple of thousands the service provider will earn in a day and God so bless the person that the business is in a central point where all trip to Northern region of the country do have stopover. The primary motive of every business is to solve a problem by adding value through the aid of rendering qualitative services and solutions that will answer the missing link “problems”. It’s the problem you solve that earns you profit which is an exchange for the services you’ve provided…WITHOUT PROBLEMS, NO BUSINESS PROFIT!

Business is being birthed once there is a problem that urgently needs to be fixed and the tool that will fix the problem is the idea you’ve got to solve the problem. Without mincing words, the world is in want of problem solvers that will fix the dilapidated nature of her collapsed economy and political system. Once you have the capability of fixing people’s problem you become their hero. The problem with many is complaining of darkness when all that it need is light that will make “just a noticeable difference”.

COGITATE: you possess configuration to solve whatever you always complain about. And what makes you angry is indication to the seed which house your business idea because each individual is a potential entrepreneur that carries seed of solutions to problem around them. Every human is a product manufactured to solve a problem in the world, this was the motive behind the big brand we have allover the world; Henry Ford, Bill Gates, Steve Jobs and the host of others including Nigerian. Business is disguise in problems you are able to solve.

The price you are able to pay in life qualifies you for the prize. 3-D’s to solving problem: Discover a problem that needs solution, Develop a means of solving it and Deploy your solution to the problem. Don’t ever seek a business rather you seek problem that give birth to business”. The right time for light to dispel its peculiarity by shining is amidst intense darkness. Let standard of your shine go public, dot out every dark spot in your sphere. At what spot is your sight located? problems or solution! Do you just laugh or talk away problems without drawing logical conclusion of solutions to it? Go ahead and score yourself on these questions and you will be shocked at the rate of sincere response you personally get.

Keep being a problem solver just like the restroom facility provider. Play time is over, IT’S SOLUTION TIME!

– Emmanuel ABIONA,

Brand-Strategist Consultant

(08099448795)

Twitter: @emmanuel_abiona